Seth’s Blog: Trading favors

Now that everyone has a media platform, look for even more of the mutual back scratching that comes from tracking favors.

The most corrosive sort of this network amplification goes like this: I do something for you unasked. Then I do something again. Perhaps I even tout you or your work a third time. Then I come to you, point out how generous I’ve been and ask for you to do something for me.