Personal Name Versus Brand Name

This is a question with no single right answer. It also happens to be one which I’ve been asked about many times.

Should somebody build up using their own name…. or not?

I think everybody who has their own name available as a dot-com should own it. Period. In fact, I believe it so much that I even registered the names of my two children before they were even born. What one does with the domain is an individual decision, however.

Filed under: Women

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